AKA to headline at first Generation Next Youth Party
Dinaledi News : : Dinaledi Magazine
3 May 2016
Johannesburg, 3 May 2016: One of South Africa’s “coolest” rap and hip-hop artists, AKA, is confirmed as the headline act for the first Youth After Party being hosted as part of the Sunday Times Generation Next event on Friday 10 June at the Sandton Convention Centre. The party kicks off after the annual Generation Next Awards extravaganza, which celebrates the brands and personalities voted “coolest” in their categories by SA’s youth aged 8 to 22.
Other acts that will be performing at the party organised in collaboration with UParty include 5FM’s Euphonik (@Euphonik), 947FM’s Mac G (@MacGUnleashed), Chunda Munki (@Chunda_Munki), Ray Squared (@djrausquared), Kyle Cassim (@djkylecassim), Austin Cassim (@AustinCassim), Voltrex (@DJVoltrexSA) and teenage DJ Matt leMont.
AKA (@AKAworldwide) has opened for international musicians Kanye West, Snoop Dogg, Rick Ross, 2 Chainz, Big Sean and Kendrick Lamar during their tours to South Africa. AKA is no stranger to the Sunday Times Generation Next event, having performed live at the 2013 Awards ceremony.
Speaking about the opportunity to perform to an exclusively youth audience, AKA says “I hardly ever get to perform for the kids, who are actually a huge part of my fanbase. I’m looking forward to interacting with the kids and performing new music. My band and I will make it extra special for the ‘lil ones, let me not spoil it for them”
Since 2004, Times Media has commissioned HDi Youth Marketeers to conduct the Sunday Times Generation Next Survey which polls youths aged 8 – 22 on what they believe to be “cool” or aspirational. The survey is conducted across more than 70 categories to determine the youth perception of brands, products, and celebrity.
Trevor Ormerod, GM Group Sales & Marketing at Times Media says, “This year we’re expanding on the success of last year’s Youth Marketing Conference and Interactive Showcase, and hosting our first Sunday Times Generation Next after party, where the youth can celebrate and have fun in a safe and appropriate environment.” Needless to say, it will be an alcohol-free zone.
The Youth Party starts at 18h30, and finishes at 23h00. Tickets range between R150-R200 each and can be purchased by contacting the ticket agents on 076 766 7730.